Introduction to Affiliate Marketing and Video Marketing


These days, it's really easy to build your own blog or website. This, however, cannot be said for getting traffic. Needless to remind you that a highly trafficked website is potentially a gold mine. But I won't go over that subject in this article.

If you are an experienced website owner, you certainly know that it is very important to have multiple streams of income to monetize your site at its fullest potential. You may start with Google Adsense which is a Pay Per Click affiliate program, but if you want to earn more from your site, you will have to experiment and explore more options. For most website owner and bloggers, Adsense is probably the biggest source of profit. Some sites, however, seem to work better with other types of affiliate marketing.

What's an Affiliate Program?

An affiliate Program is simply an arrangement or agreement in which an online merchant pays publishers or affiliate websites a determined commission to promote products or send some traffic to one or more websites.

Advantages

Most people find it easier to work at home, making a living off the Internet. Some have even quit their jobs to become full time affiliates. This just tells you how lucrative this business is. Vendors (or online companies) consider affiliate marketing as one of the easiest methods to sell products and services because it does not cost much and can help generate a consistent flow of online cash. On the other hand, affiliates, whose only job is the promotion of products or websites, benefit from this by receiving a percentage of the sale revenues or based on a particular agreement.

Joining affiliate programs to promote products is literally one of best ways to make money online. They are free, you don't spend much effort, and most importantly, you can make thousands of dollars a month by only promoting other people's products.

How Does It Work?

There are three parties involved in this transaction.

The merchant or vendor owns a website where he sells his own products. In some cases, he or she signs up to a service which can promote his or her website (Google Adword, for example).

The affiliate or the publisher also has a website where he or she posts links that redirect his or her visitors to the merchant website.

The customer, you guessed it, is the person who visits, buys, or even signs up to a service through the affiliate link, resulting in some generated revenues which will be shared between the merchant and the affiliate according to their agreement.

There are countless affiliate programs on the Internet, but they can be classified under three basic types.

1. Pay Per Sale: The merchant or company pays the affiliate only when a referred customer makes a purchase.
2. Pay Per Lead (Both PPS and PPL are sometimes called Pay Per Performance): The merchant pays the affiliate when the referred visitor signs up to a service or fills out some requested information.
3. Pay Per Click (The most popular and the easiest): The affiliate gets paid every time a visitor clicks on the link to the merchant's website.

There is also a variation:
Residual Programs: The affiliate not only receives a commission for every sale, but also gets paid every time the referred visitor goes back to the site and buys again.

Combination with Video Marketing
If you want to earn some extra cash as an affiliate, the only thing you will need is a website or find some other means for promoting websites and products, which means you can improve your strategy by combining it with video marketing using video sharing sites as a source of targeted traffic. How? All you have to do is to make good videos promoting products of your choice, upload them on different video sharing sites, and put your affiliate link or a link to your landing page in the description boxes. I tried this technique with a ringtone company, and the result was quite good.
I will stop here today. I will write more later. Have a nice day...:)

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