Choosing Keywords to Target
Keyword research is an important part of online marketing. Whether you want to write articles or run Google Adwords campaigns, you should always start by doing your keyword research to figure out which keyword phrases you should target the most.
In contrast to many other Adsense publishers, I don't target high paying Adsense keywords (well, at least not the highest paying keywords). What I usually do is target small niches and focus on getting high in the searches. Nonetheless, I must admit that optimizing your content with high paying Adsense keywords is certainly one of the best approaches to make more money with Google Adsense if of course you can overcome the competition and get a constant amount of traffic (higher Adsense paying keywords = higher Pay-per-click rates).
How to Find High Paying Adsense Keywords
Google Adwords provides a free keyword research tool to help publishers find keyword ideas and check out the highest paying Cost-Per-Click Keywords for Google Adsense, allowing them to run effective Google Adwords campaigns and write content with the highest paying keywords in mind.
If you already have a website, I would recommend that you check out your current keywords, and then optimize your content using related terms that have higher Cost-Per-Click rates.
Here is how you proceed:
1. First, go to the Google Adwords Keyword Tool. It should look like this.
2. Select Website content
3. Enter your website URL
4. Click the Get keyword ideas button
5. Click the dropdown list arrow below Choose columns to display (Group keywords terms by common terms' box should be checked)
6. Make sure that US dollars (USD $) is selected under Calculate estimates using different maximum CPC dib:7. Type 100 in the box next to the dropdown list box and click the recalculate button
8. Click Estimated Avg. PCP title one time to sort from lowest to highest and a second time to sort from highest to lowest.
10. Now you have a detailed list of high paying Adsense keywords that you can use to re-write your website content.
Finding New High Paying Adsense Keywords
You can increase your Adsense earnings even higher by adding new keywords to your current ones. Just follow the steps listed below:
1. Go to Google Adwords Keyword Tool 2. Select Descriptives words or phrases
3. Click the Use synonyms checkbox to select it if necessary
4. Type a keyword in the textbox
5. After typing in the characters in the picture, click the Get keyword ideas button
6. Click the Choose columns to display arrow and select show all in the dropdown list
7. Select US dollars (USD $) under Calculate estimates using different maximum CPC dib:8. Type 100 in the box next to the dropdown list box and click the recalculate button
9. Click Estimated Avg. PCP title one time to sort from lowest to highest and a second time to sort from highest to lowest.
10. Collect the highest paying keyword phrases, and use them when you write new content for your website.
Here are some high Cost-Per-Click keywords I've found using the method explained above:
school loan consolidation
school loans consolidation: $39.39
consolidate school loans: $35.02
consolidating school loan: $34.40
Domain nameavailable domain names: $24.60
buying a domain name: $22.25
buy domain name: $19.06
Note: Cost-Per-Click (different from Pay-Per-Click) is the amount of money an advertiser pays every time one of his/her ads is clicked. The publisher (that would be you) doesn't get more than 60% of that amount.
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